Record

LevelSeries
Finding Number (Click this to view full catalogue structure)DSH1/3/6
TitleSponsorship Correspondence
Extent24 files
Date1979-1995
DescriptionCorrespondence with charitable bodies and commercial companies seeking sponsorship for New Shakespeare Company productions.
ArrangementCorrespondence with charitable bodies have been placed first in the series, followed by correspondence with commercial sponsors arranged alphabetically by correspondent. Early sponsorship correspondence (1978-), inluding initial approaches to individual donors and London business firms can be found with David Conville's papers, file refs. DSH1/1/1/8-11. This arrangement reflects the eventual transfer of responsibility for sponsorship to the General Manager [Administrator].
LocationTHIS MATERIAL IS HELD AT THE SHAKESPEARE INSTITUTE LIBRARY, STRATFORD-UPON-AVON
Access ConditionsRecords in this series are closed for 30 years, to protect confidentiality.
Access StatusPartially closed
Administrative HistorySponsorship work was begun by David Conville in 1963, with approaches made to individuals and London business firms. Responsibility for sponsorship passed to the Marketing Officer in 1984, and in 1994, the combined role of Sponsorship, Press & Marketing Officer was taken on by Sheila Benjamin. In 1997 Sheila Benjamin went on to become General Manager of the New Shakespeare Company, retaining responsibility for sponsorship matters. Other than a small grant from Westminster City Council, the New Shakespeare Company receives no public subsidy and therefore relies on box office receipts and sponsorship to meet its costs. A range of sponsorship schemes are available including the Small Unit Scheme (started in 1979); sponsorship of a particular performance or production; sponsorship of special areas of a production (e.g. costumes, wigs, sets, music); 3-year sponsorship, or donations from individuals.

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