| Administrative History | Sponsorship work was begun by David Conville in 1963, with approaches made to individuals and London business firms. Responsibility for sponsorship passed to the Marketing Officer in 1984, and in 1994, the combined role of Sponsorship, Press & Marketing Officer was taken on by Sheila Benjamin. In 1997 Sheila Benjamin went on to become General Manager of the New Shakespeare Company, retaining responsibility for sponsorship matters. Other than a small grant from Westminster City Council, the New Shakespeare Company receives no public subsidy and therefore relies on box office receipts and sponsorship to meet its costs. A range of sponsorship schemes are available including the Small Unit Scheme (started in 1979); sponsorship of a particular performance or production; sponsorship of special areas of a production (e.g. costumes, wigs, sets, music); 3-year sponsorship, or donations from individuals. |